Logan Paul net worth is commonly estimated at around $150 million, but that figure comes from celebrity wealth trackers rather than any financial disclosure. Paul, 31, built his fortune across several businesses: YouTube and his Impaulsive podcast, celebrity boxing, a WWE contract, and his stake in the Prime drink brand. Because most of those deals are private, his real wealth could be higher or lower than any published number.
Below, we look at what is actually documented about his earnings, how each income stream works, how Prime’s rise and decline may affect his wealth, and why you should read estimates with care.
Logan Paul net worth quick facts
| Field | Information |
|---|---|
| Full name | Logan Alexander Paul |
| Known for | YouTube, Impaulsive podcast, WWE, boxing, Prime |
| Date of birth | April 1, 1995 |
| Age | 31 (as of October 2026) |
| Birthplace | Westlake, Ohio |
| Nationality | American |
| Spouse | Nina Agdal (married August 2025) |
| Estimated net worth | Around $150 million (published estimates; not confirmed) |
| Documented earnings | $18 million in 2021 (Forbes estimate, pre-tax) |
| Main income | Content, WWE, boxing, Prime and other business ventures |
Logan Paul net worth: what we know
The best-known Logan Paul net worth figure is about $150 million. However, Paul has never published his finances, and no major financial outlet has released its own net worth estimate for him. As a result, readers should treat that number as a rough guide.
The strongest documented data point is his yearly income, not his total wealth. Forbes estimated that Paul earned $18 million before taxes in 2021, ranking him ninth on its list of the highest-paid YouTube stars, as Variety reported. Forbes had also included him on the list in 2017 and 2018. Still, earnings in a single year are not the same as net worth, since taxes, spending and investment results all change what someone keeps. You can read more about this difference on our How We Estimate Net Worth page.
Where Logan Paul net worth comes from
Paul earns from several businesses at once. For that reason, his income is hard to pin down.
YouTube and the Impaulsive podcast
At first, Paul gained fame on Vine in 2013. Later, he moved to YouTube. His Logan Paul Vlogs channel launched in 2015 and became his biggest channel. Then, in 2018, he started the Impaulsive podcast. Creators like Paul earn from ad revenue, sponsorships and brand deals. However, the exact amounts are private.
Boxing
Paul’s boxing events drew huge audiences. He fought KSI to a draw in a 2018 amateur bout and lost their 2019 professional rematch by split decision. In June 2021, he went the distance with Floyd Mayweather Jr. in an exhibition that sold about 1 million pay-per-views. In addition, he beat Dillon Danis by disqualification in 2023. Neither side has confirmed his exact purses. In fact, in early 2022 he publicly claimed he had not yet been fully paid for the Mayweather fight.
WWE
Paul made his WWE debut at WrestleMania 38 in 2022 and signed with the company that June. After that, he won the WWE United States Championship in November 2023 and, in March 2026, won the World Tag Team Championship with Austin Theory. WWE has not disclosed his contract terms.
How Prime affects Logan Paul net worth
Prime, the sports drink Paul co-founded with KSI in 2022, is the business most often tied to his wealth. Product development firm Congo Brands operates it, and Paul has never made his ownership share public.
Prime grew extremely fast. In November 2023, the brand said it was on track to pass $1.2 billion in annual sales, according to Just Drinks. However, sales fell sharply after that. Market research firm Numerator reported a roughly 40% drop in U.S. sales in the first half of 2024, and the brand has also faced lawsuits from a manufacturing partner and consumers. Still, remember that sales are the brand’s revenue, not Paul’s personal income, so even big sales figures don’t tell us what his stake is worth.
His other ventures include:
- Lunchly: a lunch-kit snack brand launched in September 2024 with MrBeast and KSI.
- Maverick: his clothing and merchandise brand.
- Anti Fund: a venture firm co-founded by his brother Jake, which named Logan a general partner in December 2025.
On the other hand, not every venture has gone well. CryptoZoo, an NFT game he promoted in 2021, drew heavy criticism, and buyers filed a proposed class action in 2023. In January 2024, Paul announced a refund program for buyers who agreed not to sue.
Logan Paul net worth and career timeline
Born on April 1, 1995, in Westlake, Ohio, Paul left Ohio University in 2014 to pursue social media full-time in Los Angeles. Since then, his career has moved from short videos to podcasting, boxing, wrestling and business.
Personal life
Paul began dating Danish model Nina Agdal in 2022. The couple got engaged in July 2023, welcomed a daughter in September 2024 and married in Lake Como, Italy, in August 2025. Meanwhile, his younger brother, Jake Paul, is also a YouTuber and boxer. Note that a spouse’s or sibling’s wealth is not part of Logan Paul’s own net worth.
Paul is one of several creators who turned online fame into a business. For another example, see our profile of Fortnite pro Clix.
Why Logan Paul net worth estimates vary
Estimates vary because the biggest pieces are private. Paul has never disclosed his Prime stake, WWE contract or fight purses. In addition, the value of a private company stake can swing with sales. For example, Prime’s fall from its 2023 peak could lower the value of his share, even if past payouts were large. For these reasons, any precise figure is an informed guess.
Last updated: October 8, 2026
Conclusion
In short, Logan Paul net worth is commonly estimated at around $150 million, but no verified figure exists. What is documented is a strong earning record, including Forbes’ $18 million estimate for 2021, plus income from YouTube, his podcast, boxing, WWE and business ventures led by Prime. Because Prime’s sales have fallen since 2023 and his stake is private, the true figure could differ from published estimates. For more profiles like this, browse our Net Worth section.
FAQ
What is Logan Paul’s net worth?
It is commonly estimated at around $150 million, but he has never disclosed his finances, so treat that figure as an estimate.
How much did Logan Paul earn in a year?
Forbes estimated he earned $18 million before taxes in 2021, ranking him ninth among YouTube stars that year.
Does Logan Paul own Prime?
He co-founded Prime with KSI in 2022. Congo Brands operates the business, and the founders’ ownership shares are not public.
How old is Logan Paul?
His birthday is April 1, 1995, so he is 31 as of October 2026.
Who is Logan Paul married to?
He married Danish model Nina Agdal in August 2025 in Lake Como, Italy.
Sources
- Variety, report on Forbes’ highest-paid YouTube stars of 2021, January 2022
- Just Drinks, report on Prime’s sales claim, November 2023
- The Robin Report, analysis of Prime’s sales decline (citing Numerator), July 2025
- Fox News / OutKick, report on Paul’s Mayweather fight payment claim, February 2022
- CNN, report on the launch of Lunchly, September 2024
- Wikipedia, “Logan Paul”